Check out the behind the scenes of the Atlas color selections

By Product Expert | Posted in Volkswagen Atlas on Wednesday, May 13th, 2020 at 3:22 pm
2021 VW Atlas driving through desert

Behind the Atlas’ new color options 

The color of your vehicle says a lot about you and who you are. Volkswagen gets this and adds new colors to its vehicle line up to suit more people. Recently, the Atlas has received an update to its color options. Keep reading to learn more about the behind the scenes information. 

2021 VW Atlas driving in desert

A radical new color 

New to the Atlas palette is the Racing Green. This exterior paint color option is a dark green hue with a metallic finish to add a glossy, premium look. The search for a new color started in 2017 with the North American Region designers. The consideration of colors dealt with keeping the integrity of the Atlas’ premium look while still being able to endure the wear and tear of daily life.  

2021 Volkswagen Atlas in Pyrit Silver
2021 Volkswagen Atlas in Aurora Chroma

Other color options on the Atlas 

Besides Racing Green, the other color options introduced to the 2021 Volkswagen Atlas is the Pyrit Silver Metallic and Aurora Red Chroma which are replacing the previous silver and red colors. The Pyrit Silver is now lighter and more expressive. The Aurora Chroma has a coral hue at its base with an extra topcoat for a deeper, more luxurious color. While these are new, exciting options to the 2021 Atlas model, designers are already on the lookout for newer color for future models. 

Read more about the 2021 Volkswagen Atlas: The 2021 Volkswagen Atlas has been introduced at the Chicago Auto Show

Check out our online 2021 Volkswagen Atlas inventory 

To see our current selections of the 2021 Volkswagen Atlas, check out our online inventory. If you are not finding exactly what you are looking for, let us know and we can send you updates. 

Read more about the Volkswagen Atlas: Volkswagen Atlas models now have the optional Basecamp Accessory Lin to add on

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